newsletterAs part of a marketing workshop I recently attended, I decided to make some changes to my newsletter. I want to make it something that gives my newsletter followers things you can’t get anywhere else. I also wanted it to be fun, interesting, and worth a read. Major goal: Make my newsletter followers WANT to click on it the second they see it in their email.

My first step was to change the layout. I went from a longer greeting with three small announcements to 1 main article, 1 minor article, a sidebar with additional announcements and info, and a secret viewing section. That last item is a section for deleted scenes, drastically altered scenes, and longer scenes from a work in progress.

My second step toward this goal was to come up with ideas of the type of content to include in the newsletter. Here are the ideas I came up with:

Major/Minor Articles:

  • Upcoming appearances, interviews, trips, events, book signings
  • Interesting data or facts related to my material
  • Announce sales promos, special pricing, request to post reviews of  new releases.
  • Announce relevant news before I announce to the general public.
  • Announce a giveaway or contest for subscribers only.
  • Meet the team – write a short bio introducing my editor, cover designer, etc.
  • Bonus materials related to the book content
  • News or events related to the book topic
  • Q&A with me (request questions?)
  • Fun facts about my writing process
  • Supplemental information about scenes or characters I’ve written
  • My writing influences
  • Reader surveys
  • Recipes
  • Posts FROM previous characters, like they’re a person (on vacation, what’s going on in their lives)
  • Reader interviews
  • Commentary and opinions about the industry and process

Sidebar:

  • “In This Issue” – In other words, a table of contents.
  • Monthly newsletter winner
  • Highlight a review!
  • Book Trailer.
  • Round up of articles published on my blog that month
  • Quotes, tag lines, very short teasers from or about my book
  • Anniversary of release or concept date
  • Notes of holidays/seasons greetings

What do you think? Are you on an newsletters that have other fun ideas I could try to incorporate? Let me know.

The March newsletter just went out. To give you an idea of what you’re missing, this was what was in it:

  • Cruise Conference: About My First In-Person Pitches
  • Fan Girl Moment: Meeting Rebecca Zanetti
  • Secret Viewing: Drastically changed scene from Andromeda’s Fall
  • Side Bar:
    • Monthly newsletter winner – $5 Amazon GC
    • Latest Review: ANDROMEDA’S FALL is one book that you need to have mapped out time to read because it will not let you put it down. – Fresh Fiction
    • Blog Role Call

If you want to be able to get in on the fun, the early news, the exclusive info, and more chances at giveaways, I highly recommend you get added to my newsletter. It comes out once a month via Mail Chimp. To sign up, go to the Contact Abigail page, complete the form and make sure to check “Subscribe to the Newsletter,” and send.

One Comment on “Newsletter Revamp

  1. Pingback: Five Word Friday (Feb 27, 2015) | Abigail Owen

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